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AI

Yes, we use AI.

In the wrong hands, it makes a hundred mediocre banners in a minute. In ours, it’s dangerously good.

AI makes repetitive work faster. It doesn’t automatically make the good work any better. For that you need people who know what a banner has to do in its first second, and how much it’s allowed to weigh.

Who does what

AI does the repetitive work. We do the rest.

What AI does for us

  • Copy and image variants
  • Suggesting crops and formats
  • First versions, so we can choose faster
  • Repetitive work nobody wants to do

What we do

  • The idea and the master
  • The timing, down to the frame
  • Deciding what stays and what goes
  • Every format through the specs and under the weight limit
  • The final check. Always a human

In development

What we’re building now.

With AI, dynamic creative and feeds become a different discipline. These are the three products we’re working on. Want to be one of the first clients? Say the word.

In development

Feed banners with a brand memory

We capture your brand once: buttons, logo intro, how things move. Then AI makes a variant for each product in your feed. We approve every variant before it goes live.

Hundreds of banners, one brand.

In development

Banners that know the weather

A banner that changes with the weather, time of day, location or stock. We design the rules and the variants, and AI writes the short copy within your brand rules.

Rain in Utrecht? Then Utrecht sees a different banner.

In development

The first second, tested

Your banner’s first second matters. AI comes up with twenty openings, we build the best six as real HTML5 and the platform tests which one wins.

Knowing instead of guessing.

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Contact

Need dangerously good work?

With or without AI: you talk to the people who make it.

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