Motion that stops the thumb.
We’re motion designers. We make social video that grabs in the first second: 3D product, kinetic typography and an edit rebuilt for every platform. For Meta, TikTok, YouTube and LinkedIn, starting from your key visual, your TV spot or your display campaign.
How to watch. Below is the work the way your audience sees it: on a phone, under a thumb, with the sound off. Scroll or swipe, the phone plays along. Switch the aspect ratio and turn on the safe zones.
Poster frames from the feed below Ben · Odido · NIO · Simpel · Greenwheels · Delta Fiber · Nmbrs · Dekamarkt
The work
Built for the first second.
Ten campaigns for eight clients. Watch what happens in the first second: the orange bar under the phone runs for exactly one second. Whatever is on screen by then is what your audience takes away.
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A black panel slides up and the percentage counts along: 43% at the first second, 50% at the second. The number is the only thing you need to read, left of the rail and above the caption.
- Message
- 50% off all bundles for the first year.
- Formats
- 9:16 and 1:1
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One word from the first frame: Hallo. The Duo sits in two hands and folds open at one and a half seconds. Then it says Hallo, hallo.
- Message
- Experience iPhone in a new way.
- Formats
- 9:16, 1:1 and 16:9
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No car in the first second, just the line of the mirror and the door. The logo arrives at three seconds, the whole ET7 only at the end. Social was one of four channels, next to display, rich media and DOOH.
- Message
- The NIO ET7. Now in the Netherlands.
- Format
- 1:1
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Three seconds of the TV spot, the restaurant and the bar, then the golden heart balloon of Super Match. After that 10 + 5 GB and €10. The TV spot recut for the thumb.
- Message
- 10 + 5 GB, unlimited calls, €10 a month.
- Formats
- 9:16, 1:1 and 16:9
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Live action, a person on screen within the first second; the line sits below the face, above the buttons.
- Message
- One account gets you the largest car fleet in the Netherlands.
- Formats
- 9:16 and 1:1
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Cinematic: the cameras from the first frame, the logo only on the end card, once the phones stand still. In the five seconds before Skip, the product does the work.
- Message
- The new iPhone 17 Pro. Pro through and through.
- Formats
- 16:9 and 9:16
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A closed door and GiiiGA Deals: that’s on screen at one and a half seconds. Then the 3D gate swings open, with 20 GB and unlimited calls. The price comes last.
- Message
- 20 GB + unlimited calls, €5 for the first 12 months.
- Formats
- 9:16 and 1:1
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The GIGA badge slides in and is in place at 0.6 s; at 1 s the price rolls in. The offer stays left of the TikTok rail.
- Message
- Giga summer deals, including Videoland & ESPN.
- Format
- 9:16
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Made for a screen on the street: one sentence, one image, readable at four metres. The same rule works on social.
- Message
- The complete solution for HR & payroll.
- Format
- 9:16
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Product photography from above; the table fills the frame, and the logo stays top right, clear of the ad bar.
- Message
- Easter, you make it together!
- Format
- 16:9
Three seconds
Made for scrolling. Sound optional.
On social, your audience scrolls with their thumb and the sound off. If it can’t be followed in the first few seconds, it’s gone.
A display campaign you drop into a vertical video gets lost there. The headline ends up under TikTok’s buttons, the logo behind the description, and the message only arrives once someone has already moved on.
What you get
Cut for each channel.
- One edit per format9:16, 4:5, 1:1 and 16:9, each with its own crop and timing. No vertical video with black bars.
- Makes sense with the sound offSubtitles and on-screen text, big enough to read on a phone.
- Clear of the buttonsText and logo within each platform’s safe zones.
- Variants to testA different opening, a different first second. The platform tests which one wins.
“At Odido, we’ve had a strong partnership with BannerBazen for years. They’re flexible, bring ideas to the table and work carefully with the guidelines of both our own brand and our partners. That helps us get campaigns out quickly and professionally.”
Formats
Four ratios. Four edits.
A square crop of a vertical video loses half the picture. That’s why we re-edit every format.
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01
9:16 · 1080 × 1920
Reels, Stories, TikTok and Shorts. The whole screen, and also where the most gets covered.
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02
4:5 · 1080 × 1350
In the Instagram and Facebook feed. Taller than square, so more picture.
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03
1:1 · 1080 × 1080
Feed and LinkedIn. Fits anywhere, but it’s the smallest picture.
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04
16:9 · 1920 × 1080
YouTube, before and during a video. Here the sound can actually be on.
Where it goes live
Every platform puts something on top.
What covers your video on each platform, and what we do about it.
- Meta
Reels and Stories: keep roughly the top 14% and the bottom 35% clear. We design with those zones over the picture.
- TikTok
The buttons sit on the right, the description at the bottom. Keep the top 150, the bottom 480 and the right 140 pixels clear. What’s left is just over half the picture.
- YouTube
Shorts in 9:16, in-stream in 16:9. With in-stream, the first five seconds have to do the work, because after that you can skip.
- LinkedIn
Square or 4:5 in the feed, for a business audience. Captions are essential here.
The process
The 9:16 first. Then the rest.
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01
Brief
Key visual, TV spot or footage, and the platforms it needs to run on.
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02
Master
One video in 9:16, fully finished: the story, the timing and the text. That’s what you give feedback on.
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03
Formats
4:5, 1:1 and 16:9, each re-edited.
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04
QA
Watched on a phone, with each platform’s zones laid over it.
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05
Live
Delivered per platform, in the sizes and files it asks for.
Every step has a human at the wheel. How we work
Cases
How it turned out.
Odido · 2026
iPhone Duo pre-order. For Odido
One product video, four channels: HTML5 banners, social video, YouTube and stills for Search & Native.
- 11HTML5 banners, for the pre-order and the sale
- 4social videos
- 4YouTube videos
- 8stills, plus Search & Native
NIO · 2022
NIO ET7 launch. For NIO Netherlands
The introduction of the ET7: banners where you explore the interior, plus social and DOOH.
- 2022the debut in the Netherlands
- 2phases: awareness and consideration
- 4types of ads, from display to DOOH
- 3goals: awareness, trust and a community
Questions
What you ask us about this.
Don’t see your question? Feel free to call and you’ll have the answer straight away.
Read more
- Social video advertising: what actually works?Ron van Bemmel
- Your banner’s first second mattersRon van Bemmel
01Which formats do you deliver?
9:16, 4:5, 1:1 and 16:9, as MP4 in the sizes the platform asks for. Every format gets its own edit.
02Can you turn our TV spot into social video?
Yes. We recut it: the product and the brand in the first few seconds, subtitled, and in the right ratio for each platform.
03What about sound?
Assume it’s off. We edit for sound off and make it better with sound on. Music and voice-over are a bonus.
04How long does it take?
Allow a week for a set of social videos, once the footage is in.
05Do you also make variants for testing?
Yes. A different opening, a different first second, a different headline. The platform tests which one wins, and the next round starts from the winner.
06Can the same campaign run in display and DOOH too?
Yes. One master, different crops: the banners, the social videos and the screens on the street.
Contact
Got a spot, a key visual or just an idea?
Send it over. Within one working day we’ll show you how it could work on social.