One story. Six formats. Zero noise. The Samsung S26 launch for Odido Ron van Bemmel
Read more
Insights
What we’re learning.
We write down what we come across. Not because we have to, but because we’d have liked to read it ourselves when we ran into it.
The photos with the articles are made with AI and chosen by us. The ads and the charts are real.
-
One story. Six formats. Zero noise. The Samsung S26 launch for Odido Ron van Bemmel
Read more
Social video advertising: what actually works? Ron van Bemmel
Read more
Making HTML5 banners: technique, performance and best practices Frank van Bemmel
Read more
Rich media advertising: high-impact display that actually gets attention Frank van Bemmel
Read more
The future of digital advertising: AI, automation and craft Frank van Bemmel
Read more
Why HTML5 banners are still the standard for premium campaigns Teun Schade
Read more
Your banner’s first second matters Ron van Bemmel
Read more
Guides
The basics, with examples.
What an HTML5 banner is, which formats are standard and how a SwipeCube works. With examples at actual size.
- Guide What are HTML5 banners?What it can do that an image can’t, and where the limit is. With three examples. Read the guide
- Guide IAB formatsThe formats you need most often, and what you use them for. Read the guide
- Examples Display banner examplesNine banners at actual size with what makes them work, and thirty more by format. Read the guide
- Rich media SwipeCube bannersSeveral products in one ad, and why swiping works. With three examples. Read the guide
- DOOH NarrowcastingYour own screens: what it is, how it differs from DOOH and content that works from a distance. Read the guide
Contact
Got a question that isn’t here?
Call or email. Chances are we’ve run into it before.