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Hello,
we’re Odido.
For Odido Netherlands
On 5 September 2023, T-Mobile and Tele2 carried on together as Odido. New name, new logo, new brand identity, and it all had to be right in every banner from the first day. We translated the motion style to display and social.
- Client
- Odido Netherlands
- Year
- 2023
- Phases
- Launch, Activate and performance
- Services
The logo intro · 16:9 · 9 s
Approach
A new brand doesn’t get a second first impression. The brand was already in place, right down to the motion. Our job was to make sure it looked just as good in a 320 × 100 as on TV. So we turned the motion style into rules for small screens: where the logo goes, how the Glows move, how much text fits. Every format follows the same rules.
5 Sept2023, the day Odido went live
3phases: launch, Activate and performance
4Glows in the demo, one click to switch
2audiences: consumer and business
Display · Launch
From day one.
Every banner opens with the logo intro: the shapes of the logo slide into place, in the colours of the Glows. Then the brand introduces itself. Hello, we’re Odido. Your new provider for Mobile and Fibre. For businesses, Business sits under the logo.
dagkoerier · mock-up
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De Dagkoerier
Tuesday 5 September 2023
Just inNationalWorldBusinessTechSportCultureWeather
Advertisement
Culture
City museum draws more visitors than expected in its first month
Advertisement
Sport
Swimmer takes gold and breaks her own record
Working from home is here to stay: half work from home two days a week
Business · 1 hour ago
Night train to the south to run daily from spring
National · 3 hours ago
Desktop · 970×250 billboard, 336×280 and 300×600
9:41
De Dagkoerier
Sport
Amateur club beats league leaders on penalties
Advertisement
The home side fell behind twice but fought back in the closing stages.
Mobile320×100 in the article
Brand identity · The Glows
Glows in every format.
The logo is an ambigram and the brand identity runs on the Glows: colour gradients that never stand still. Beautiful on a billboard, tricky in a 320 × 100. We captured the Glows in rules that work in every IAB format. Try it yourself: in the demo you switch to another Glow with one click.
Demos · at actual size
Display · Activate
First the question, then the answer.
In the Activate phase, Odido Business took on the business market. Every banner asks the business owner a question (if every business owner is unique, why are all plans the same?) and gives Odido’s answer in the last frame. Business owners pictured at work, with the Glows as the signature.
Activate · three banners for Odido Business, at actual size
Display · Performance
Devices selling like hot cakes.
In the performance phase, one thing counts: selling. Device, plan and price, nothing more. The Glows stay, the product gets the space and the button goes to the shop. From the iPhone 14 Pro Max to an Alcatel Mifi Box.
Performance · device, plan and price, at actual size
What the client says
“I really enjoy working with BannerBazen. They act fast, they’re flexible and they often think ahead with us about how to improve our ads. We often work to short timelines ourselves, and that flexibility and speed make BannerBazen a very pleasant and reliable partner for me.”
Nicolette Kloesmeijer, Brand Manager, Odido Netherlands
Launch4
The logo intro and Hello, we’re Odido, for desktop and mobile.
The Glows
The colour gradients as rules for every IAB format, with a demo to switch between them.
Activate3
A question for the business owner, and the answer from Odido Business.
Performance4
Device, plan and price, with the button to the shop.
Social video
The logo intro and the offer in 9:16, for consumer and business.
The set
One brand, every format.
From the first logo intro to the last price banner: everything by the same rules, for consumer and business. Plus social stills and APTOs.
- Client
- Odido Netherlands
- Brand development
- including TBWA\NEBOKO, Code d’Azur, Think Yellow, Day, Entopic and VIM Group
- Display and social
- BannerBazen
The news site and the app interfaces are mock-ups: De Dagkoerier and the articles are made up. The Glow demo and the grid are demos of the system, not banners that ran. Campaign imagery © Odido.
Contact
Social video · 9:16
In Stories too.
The same rules in 9:16. Every video opens with the logo intro and then sets out the offer: headline, product, price and the button. Twelve seconds, and easy to follow even without sound.