Frequently asked questions.
Short answers.

Because you talk to the maker. In-house specialists, no account managers in between. Whether something fits the specs gets answered while we’re still sketching, not three weeks later during trafficking.

Key visual or master banner, the format list, copy per language, vector logos and the required font files, and the deadline. That’s all we need. If anything’s missing, we call instead of waiting.

Download the briefing form (PDF, fillable)

First the master, usually 300 × 600 or 336 × 280. It holds the animation, the timing and the tone. Then every format gets its own design: what stays, what makes way and how big the headline can be. A billboard isn’t a stretched rectangle. That’s how we did it for GoodHabitz.

In five steps. Brief: key visual, media plan, platform. Master: one format fully finished, that’s what you give feedback on. Formats: the whole set, built out from the approved master. QA: tested on every platform it will run on, before you see it. Live: delivered the way the platform wants it.

Two on the master, one on the set. In practice the first round is often spot on already, because we check the specs up front.

That’s what we do most often. The agency guards the concept, we build. White label under your name, if you like. Feedback runs through one link with all the formats side by side.

A standard set of up to ten formats is ready three working days after sign-off on the master. Rich media and video take a week. Rush jobs are almost always possible, just say so.

Call us. A set built from existing assets can be done within 24 hours. We’ll tell you straight away what’s doable and what isn’t.

A fixed price for the master and a fixed price per format. A clear quote up front; if anything is added, you’ll know the price before we start. Send your format list and you’ll have a quote within a day.

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Fixed per format. We only bill hours for concepting or tooling, and we agree that up front.

Delivery for Google Ads, DV360, Adform or Meta is included in the price. We’ll arrange trafficking and hosting through your platform if you want us to.

Google Ads, DV360, Campaign Manager 360, Google Studio, Adform, Xandr, Weborama, Meta, LinkedIn, TikTok, DPG and most Dutch publishers. Every set is checked against their specs in advance.

Yes. Every platform and every publisher has its own specs, and they vary a lot. Google Ads, for example, takes a zip of up to 600 KB and no more than 40 files (opens in a new window). That’s why we check the set against the specs in your media plan before it goes out. Heavy images get cropped, compressed or replaced with code. Polite loading where the platform requires it.

Too heavy, only discovered during trafficking. Fonts that won’t load at one publisher. Animation that stutters in Android in-app. A set that gets rejected by DV360. Those are also the jobs people call us for: we find out why, and fix it.

We design for the thumb: no interaction that only works with hover, a button you can actually hit, copy that stays readable on a small screen. We test the headline and the button on the device first, not just in the browser.

One template powered by a feed: price, product, location or weather. We build the logic into the banner, in Google Studio for CM360 and DV360, and you supply the data. We keep the animation controlled, the layout clear and the branding consistent, even across hundreds of variants.

Rich media takes up space, holds attention and responds to what you do: expandables, skins, interscrollers, SwipeCubes and homepage takeovers. A takeover is often bought for one day on one site. Then it has to be right first time: on file size, on a mid-range Android, with the right typeface. See Odido’s Haastmakers.

We start with the 9:16 and then edit per channel: pace, framing and length differ per platform. It works without sound and the copy stays clear of the platform’s buttons. That’s how we did it for NIO.

Yes. One master, different crops: 9:16, 1:1, 16:9 and the DOOH screens. Without sound, so the image has to carry it on its own.

No. We only do digital: banners, rich media, social video and DOOH. For print and vinyl banners, you’re better off with a printer.

Yes, as a tool: for variants, crops and repetitive work. We do the idea, the master, the timing and the final check ourselves. Every banner that goes out the door has been seen by a human.

The repetitive work, yes. The thinking, no, and we like to keep it that way.

A campaign that works, not yet. AI quickly makes something that looks like a banner. Whether it stands out, fits your brand and gets through DV360’s specs still takes craft.