Weather
First snow of the winter makes roads in the north slippery
Up to five centimetres of snow north of the big rivers. Gritters will be out all night; anyone who can leave the car at home is advised to do so.
Haastmakers
are in a hurry.
For Odido Netherlands
In early 2024 we brought Odido’s Haastmakers campaign to life online: homepage takeovers, interactive IAB banners, a SwipeCube, social video and DOOH. With results that don’t lie.
- Client
- Odido Netherlands
- Year
- 2024
- Type
- Branding, activation and performance
- Services
DOOH · the case video · 28 s
Approach
A deal with a deadline calls for urgency. In every format. Haastmakers fly, skate and swoop across the screen, the offer is clear at a glance and the clock is ticking. From a 320 × 100 on mobile to the screens in the station concourse.
170+rich-media creatives in January: Haastmakers had the highest CTR
1Creation of the Month at Weborama: the SwipeCube
1APTO, for hundreds of sites at once
4types: IAB, rich media, social video and DOOH
Rich media · APTO
Hundreds of sites at once.
The big advantage of an Automated Page Takeover: with one creative you serve hundreds of websites, and Haastmakers was perfect for that. With vivid colours and small interactions, the takeovers achieved a higher CTR in January than the 170-plus other rich-media creatives.
dagkoerier · mock-up
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De Dagkoerier
Wednesday 13 December 2023
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APTO · the billboard and the skins themselves, live
Display · IAB
Deals you can’t pass up.
Big discounts on mobile plans, home internet and popular devices like the iPhone and the Samsung Galaxy, with little time to snap them up. In the billboards the whole gang flies and skates across the screen; on mobile they fit into a 320 × 100.
Billboard and mobile · Haastmakers from the 970×250 and the 320×100, let loose on the page
Display · Interactive
Come a little closer.
The IAB banners have interaction that generates engagement. The devices move when you move your mouse over them, and the legal line, always a long one, sits behind an i button, neatly tucked away in the corner of the banner.
Mouseover · four banners at actual size: move your mouse over the devicefour banners at actual size; on a computer the device follows your mouse
Rich media · SwipeCube
Creation of the Month.
Weborama named our SwipeCube Creation of the Month. The advantage of a swipecube: several slides, so you still get several propositions into a small space. We used the coverflow variant of Weborama’s templates, with its characteristic animation of sliding cards.
SwipeCube · a recording of the coverflow, at actual size
DOOH · Countdown
Counting down in the street.
For the DOOH we translated the ads into responsive HTML, so no format was too wild. And to show the urgency, we built a countdown: Haastmakers flying around show how many days the offer still has to run.
What the client says
“From quick sales banners to creative art and everything in between: BannerBazen has been a reliable and flexible creative partner for years.”
Reinier van der Houwen, Online Marketing Manager, Odido Netherlands
IAB banners6
Billboards, rectangles and mobile, with devices that move on mouseover and the legal line behind an i button.
SwipeCube1
Weborama’s coverflow variant: four propositions in a single slot. Creation of the Month.
Homepage takeover and APTO
One creative for hundreds of sites, with January’s highest CTR.
Social video
The campaign’s core message and style, made for the feed.
DOOH
Responsive HTML with a countdown, from totem to the biggest screen in the concourse.
The set
One campaign, every screen.
From a 320 × 100 banner to a complete takeover and the screens in the station concourse: all from the same Haastmakers, the same colours and the same rush.
- Client
- Odido Netherlands
- Display, rich media, social and DOOH
- BannerBazen
The news site and the app interface are mock-ups: De Dagkoerier and the articles are made up. The SwipeCube is a recording; the APTO itself runs here, without Weborama’s scripts. Campaign imagery © Odido.
Contact
Social video
In the feed too.
We translated the campaign’s core message and style into social video for the big platforms. Catchy, shareable and made for the feed, in 1:1.
odido Haastmakers are here. Be quick, the deals won’t last.