* Offer with a Hello subscription, ran until 2 December 2025 inclusive. ** With a new 2-year Internet + TV subscription. See all (offer) terms and conditions at Odido.nl.
* Offer with a Hello subscription, ran until 2 December 2025 inclusive. ** With a new 2-year Internet + TV subscription. See all (offer) terms and conditions at Odido.nl.
Rich media.
Outside the frame, in full view.
From a complete takeover to an ad that responds to every swipe. Give us room for an idea that goes outside the frame, and you’ll see us at our best.
What you’re looking at
You’re right in the middle of a takeover.
A takeover takes over the whole page: top, left, right and in the middle of the text. On a single front page it’s called a homepage takeover (HPTO); across hundreds of sites at once, an APTO: an Automated Page Takeover. Here you can feel how that works.
- 01
Header 970 × 250
At the top, full width. Scales with your screen and scrolls away as soon as you start reading.
- 02
Skins left and right
Line up with the header and stay put while the text scrolls past. Where the story ends, they let go.
- 03
Rectangle 336 × 280
In the middle of the text, at actual size. Same campaign, same motion.
Demo: the Black Friday takeover we made for Odido in 2025. The rectangle is the real ad; the header and skins were built into this page from the original layers. The offer ran until 2 December 2025.
Advertisement
One shot
Bought at a premium. Live for one day.
You often buy a takeover for one day, on one site. It’s the most expensive slot in the campaign, and it gives you exactly one shot.
If the animation stutters on a mid-range Android, the font goes missing at the publisher or the takeover is rejected for being too heavy, the budget is gone before anyone has seen your campaign. That’s rarely a creative problem. It’s a production problem.
Interscroller
The whole screen, between two paragraphs.
An interscroller sits in the middle of the text and uses the scrolling itself. The article slides open, the campaign stays still underneath and the next paragraph slides back over it. Scroll back and it plays in reverse.
Demo: the same Black Friday campaign, in our own article about rich media. Read the full article
Demo on an iPad: our article about rich media. As you scroll, the article slides open and Odido’s Black Friday campaign appears between two paragraphs.
Frank van Bemmel
SwipeCube
One slot, four offers.
Grab it and turn it. A SwipeCube shows several propositions in one format, and whoever turns it chooses for themselves. The sides are real ads; the cube around them is a demo.
1 / 4: Samsung S23 Ultra with Unlimited Basis
1 / 4: Samsung Galaxy S25 with a free Galaxy Watch7
Live
See them live.
Nine takeovers we built, as they appear in the previewer. Pick one; View live opens it in a new tab.
Homepage takeover with video
Polestar 4 SUV
Nine takeovers
- 01
Polestar 4 SUVPolestarHomepage takeover with video - 02
Black Friday DealSimpelHomepage takeover - 03
A chance at €450,000 every dayLucky DayHomepage takeover - 04
Black Friday GigadealsDeltaHomepage takeover - 05
The latest smartphonesT-MobileHomepage takeover with video - 06
GOGOGO DealsT-MobileHomepage takeover - 07
100% fibreT-MobileHomepage takeover - 08
ET7 LaunchNIOHomepage takeover with video - 09
OPPO Reno8 SeriesT-MobileHomepage takeover
Weborama’s and Adways’ previewers show the takeover as it ran on the site.
What you get
From key visual to working ad.
One team, side by side
The designer and the developer sit side by side. Nothing gets lost between the sketch and the code.
Built for each publisher
Every publisher builds its takeover differently. NU.nl isn’t De Telegraaf, and an APTO through Weborama is something else again.
Tested where it runs
Desktop, mobile and in-app. Also on the mid-range Android, because that’s where things stutter first.
On hand until it’s live
If a placement behaves differently from what the spec sheet promises, we sort it out. Call us and we’ll take a look with you.
Where it goes live
Every placement is different.
What we deliver per platform, and where it usually snags.
Adways Weborama
Certified for rich media and APTOs. The APTO for Odido ran here, on hundreds of sites at once.
Google Display & Video 360
Rich media through Studio and Campaign Manager 360. Rejected? Then we read the rejection and resubmit.
Direct with publishers
NU.nl and De Telegraaf each have their own specs for a takeover. We test in the real placement, because the spec sheet sometimes lags behind.
Questions
What you ask us about this.
Don’t see your question? Feel free to call and you’ll have the answer straight away.
Read more
01How much does a rich media ad cost?
A fixed price per ad, agreed in advance. What it comes to depends on the number of publishers and whether there’s interaction or video in it. Send your brief and you’ll have a price within a day.
02How long does production take?
Allow a week for rich media. If the publisher’s specs are already in, it can be quicker, and a rush job is almost always possible.
03What if the publisher’s specs differ from its documentation?
Then we adapt it. That happens more often with high impact than with standard formats, because every publisher builds its own implementation. If you notice during trafficking that something isn’t doing what it should: call us and we’ll take a look with you.
04Does rich media work on mobile too?
Yes. Interscroller, SwipeCube and mobile portrait were designed for mobile: the scrolling or swiping is part of the design. Shrinking a desktop takeover doesn’t work there.
05Can you work within our brand guidelines?
Yes. Ideally we capture them once, in the Brand Kit: your brand guidelines in code, as templates for every format set. After that, a campaign is a matter of filling them in, and your brand looks the same every time.
06Do you do white-label work for agencies?
Yes, we do that a lot. The concept stays yours, we do the production, and our name doesn’t have to appear anywhere.
Your campaign
Your brand in this spot?
Send the publisher’s specs along. Within one working day you’ll know what’s possible, and how.