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More and more employers offer a four-day working week
One in five companies already does, a survey of more than two hundred employers shows. Healthcare and engineering in particular see it as a way to keep their people.
NIO ET7
launch.
For NIO Netherlands
In late 2022, NIO, the Chinese maker of electric cars, made its debut in the Dutch market. We handled the launch campaign for its flagship, the ET7: from the billboard on the news site to the screens on the street.
- Client
- NIO Netherlands
- Year
- 2022
- Phases
- Awareness and consideration
- Services
Approach
NIO wants to bring world-class electric cars to Europe. Innovative technology, design and service are its core values. For the launch in the Netherlands, that meant: first establish the brand, then show the ET7 up close. With NIO’s photography and videos as the basis.
2022the debut in the Netherlands
2phases: awareness and consideration
4types of ads, from display to DOOH
3goals: awareness, trust and a community
Display · Awareness
Bullseye.
New technology and a strong design DNA come first at NIO, and they wanted to see that reflected in the banners. The billboard opens with the logo symbol, positions the ET7 as Ready for tomorrow and closes with Discover the NIO ET7 for yourself. The other formats show the ET7 on the road.
dagkoerier · mock-up
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De Dagkoerier
Thursday 10 November 2022
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Desktop · 970×250 billboard, 336×280 and 300×600
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Rich media · Consideration
Something to consider.
For anyone already curious, we used the photography of the ET7. Spacious interior, modern design, ultimate comfort: using the bars at the bottom, you click through the car yourself, right up to Experience it yourself and the button for a test drive.
Interactive · click through the interior, at actual sizetap through the interior, at actual size
Digital out of home
On the street.
We edited NIO’s existing TV commercial so it could run on the various DOOH networks in the Netherlands.
HTML5 banners
The billboard and the awareness formats, for desktop and mobile.
Rich media
Consideration banners in which you click through the ET7’s interior yourself.
Social
NIO’s videos, re-edited for each channel, and an Image Carousel.
DOOH
The TV commercial, edited for the DOOH networks in the Netherlands.
The set
One launch, every screen.
Awareness and consideration on display, video and a carousel on social, and the TV commercial on the street. Built with NIO’s photography and videos.
- Client
- NIO Netherlands
- Display, rich media, social and DOOH
- BannerBazen
- Photography and TV commercial
- NIO
The settings are mock-ups: De Dagkoerier and the articles are made up, and the app interface has been recreated. Campaign imagery © NIO.
Contact
Social · Video and carousel
Social videos.
NIO’s existing videos, re-edited for each channel: the length, the format and the content to the platform’s specs. Plus an Image Carousel, in which every swipe shows the next photo of the ET7.
nio Discover the NIO ET7 for yourself. Book your test drive now.