HTML5 banners. A design for every format.
BannerBazen makes HTML5 banners for display. First one master, with the animation, the timing and the file weight. Then every format the media plan calls for, from skyscraper to billboard, each with its own design. Tested and delivered for Google Ads, DV360, Campaign Manager 360, Adform, Xandr and Weborama.
Formats
Seven IAB formats. At actual size.
This is how big they really are on your screen. Pick a format and a real ad plays in it, as it ran live.
Where it goes wrong
A billboard isn’t a stretched rectangle.
The fastest way to make a set: one design, shoved into twenty formats. You can see it straight away. In the 160 × 600 the headline goes tiny, in the 728 × 90 the product disappears, and the billboard has a hole in the middle.
The media plan pays for every one of those formats. If only one of them is right, you’re paying for the rest to do nothing.
And then there’s the weight. A set that only turns out to be too heavy during trafficking goes back to the maker. There goes the deadline.
What you get
First the master. Then the set.
- One master, fully finishedOne format finished, usually the 300 × 600 or the 336 × 280. That’s where the motion is, and that’s what you give feedback on.
- A design for every formatFor each format we decide what stays, what makes way and how big the headline can be.
- Within the specsEvery platform and every publisher has its own weight limit. We build to the strictest one in your media plan: we cut or compress heavy images, or replace them with code.
- Ready for the platformThe right zip and the right clickTag for each platform, and a backup image for placements where HTML5 isn’t allowed.
“Beautiful, inspiring banners, made by specialists”
Where it goes live
Every platform has its own rules.
What we deliver per platform, and where it usually snags.
- Google Ads
One zip per format, with the clickTag Google Ads expects. No more than 600 kB and 40 files.
- Google Display & Video 360
Also via Campaign Manager 360. Rejected? Then we read the rejection, adjust the set and deliver it again.
- Adform
Both IAB and dynamic banners.
- Adways Weborama
Here we’re certified for rich media and APTOs. A display set is the easy bit there.
- Direct with publishers
Fonts that won’t load at one publisher: we find out why, and build it so it works everywhere.
The process
One master. Only then the rest.
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01
Brief
Key visual, media plan and platform. That’s all we need to tell you what’s possible.
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02
Master
One format, fully finished. This is what you give feedback on.
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03
Formats
The whole set, built out from the approved master. Every format with its own design.
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04
QA
Tested on every platform it’s going to run on. Before you see it.
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05
Live
Delivered the way the platform wants it. No back-and-forth with the trafficker.
Every step has a human at the wheel. How we work
Work
Display, as it ran live.
A few ads from the archive. Click one and we’ll take it apart for you.
Play with it
Cases
How it turned out.
Odido · 2023
Hello, we’re Odido. For Odido Netherlands
Odido’s launch in 2023: the motion style and the Glows translated into display and social, for consumers and businesses.
- 5 Sept2023, the day Odido went live
- 3phases: launch, Activate and performance
- 4Glows in the demo, one click to switch
- 2audiences: consumer and business
NIO · 2022
NIO ET7 launch. For NIO Netherlands
The introduction of the ET7: banners where you explore the interior, plus social and DOOH.
- 2022the debut in the Netherlands
- 2phases: awareness and consideration
- 4types of ads, from display to DOOH
- 3goals: awareness, trust and a community
Questions
What you ask us about this.
Don’t see your question? Feel free to call and you’ll have the answer straight away.
Read more
01What is an HTML5 banner?
An ad built in HTML, CSS and JavaScript, rather than an image or a GIF. It moves smoothly, stays sharp on any screen and fits within the platform’s specs. Google Ads, DV360, Adform and Weborama all run them.
02How soon is a set ready?
A standard set of up to ten formats is ready three working days after sign-off on the master. Rush jobs are almost always possible: mention it in the brief and we’ll know straight away what’s doable.
03What does an HTML5 banner set cost?
A fixed price for the master and a fixed price per format. You get a clear quote up front; if anything is added, you’ll know the price before we start. Send your format list and you’ll have a quote within a day.
04What do you need to get started?
The key visual or a master banner, the format list, copy per language, logo and fonts as vector files, and the deadline. If anything’s missing, we call instead of waiting.
05Does the set fit every platform’s specs?
Yes, and they differ per platform. Google Ads takes a zip of up to 600 kB, the IAB sets limits per format, and a publisher can be stricter than both. We build to the strictest one in your media plan. We cut or compress heavy images, or replace them with code. If the platform allows it, the rest loads afterwards.
06Do you make static banners too?
Every set gets a backup image per format, for placements where HTML5 isn’t allowed. Static only is possible too. But then you’re leaving the animation on the table, and that’s what does the work.
07Do you also work for agencies, under their name?
That’s what we do most often. The agency looks after the concept, we build. White label is possible: the preview link and the set then carry your name.
Contact
Got a key visual and a format list?
Send them over. Within one working day you’ll know what’s possible.