One story. Six formats. Zero noise. The Samsung S26 launch for Odido.
How we built the Samsung Galaxy S26 launch for Odido: one visual logic across six formats, from IAB with video to interscroller, mobile portrait and APTO.
Ron van BemmelCo-owner & Creative Director · Art direction and motion
A flagship launch calls for coherence.
A flagship launch isn’t a collection of banners and videos. It’s the moment when brand, tech and timing have to land perfectly. For Odido’s campaign around the Samsung S26 series, we didn’t want a scattershot approach. The goal was one coherent digital campaign that feels recognisable and consistent on every screen. Same logic, same level, whatever the format.
The brief was sharp: build digital ads that do justice to the power of the S26. Technically stable, visually consistent and fit for every screen. Everything live in one go.
The challenge of a premium product launch.
The problem isn’t making one killer creative. It’s keeping things coherent when every format threatens to take on a life of its own. Desktop. Mobile. Static. Video. Scroll. Interaction.
Too much variation without direction leaves everything feeling fragmented. So for the Samsung S26 campaign, we went for a simple, hard rule: one visual core. Multiple expressions.
One visual logic as the backbone.
We didn’t start with separate ads, but with one clear logic for animation and design. Product at the centre. A calm composition. A clean hierarchy. Motion under control.
Odido’s brand identity played a crucial role in this. In particular, the use of the so-called mirror, the recognisable background gradients, created an instantly uniform feel across all formats. Those gradients aren’t decoration, but a visual carrier of the brand’s identity. They bring atmosphere, depth and energy without making the image busy.
Applying the mirror structure consistently across IAB, social video, interscroller, mobile portrait and APTO created one coherent brand experience. Whatever the screen or format, the feel stayed the same. The product kept the lead, the background reinforced it.
We translated that fixed visual logic into every format. Without starting from scratch each time. Not every format has to carry the whole story. Together, they tell the story. The strength lies in consistency. And that starts with a strong foundation.
IAB with video.
The launch opens with pure product experience through the Samsung hero video, then moves smoothly into conversion. Because the transition was designed deliberately, the banner doesn’t feel like an ad, but like an extension of the launch. Exactly where premium campaigns make the difference.
The six formats, one campaign.
- IAB + IAB with video
The backbone. Image, message, product, in tight steps. The video variant gives motion extra room for that premium S26 vibe, without unnecessary frills. - Social video
Made for speed and first-frame impact. Works perfectly with the sound off. Builds recognition in seconds. Short, sharp, 100% consistent with the rest. - Interscroller
Mobile first, but with direction. The scroll becomes part of the design, not a cheap trick but a natural way to hold attention while the user scrolls. - Mobile portrait
For the mobile portrait, we built the ad around four clear tiles that let you navigate through the different devices in the Samsung S26 series. Each tile acts as an entry point to a specific model, with its own visual and focus. That creates active interaction instead of passive consumption. The user chooses for themselves which device to look at. That increases engagement and holds attention for longer than a linear banner does. - APTO rich media
In the APTO, we integrated interactive navigation into the right-hand skin. It lets the user switch easily between the different colours of the devices. No superfluous effects, just functional interaction that keeps the product at the centre. By making the colour variants instantly visible and clickable, you increase relevance and drive engagement. The combination of animation, timing and smart navigation means the ad doesn’t just stand out, it actually gets explored.
Everything HTML5-based, optimised and certified for Weborama (opens in a new window). Performance and stability guaranteed. Live in one go, across all channels at once.
Craft under pressure.
Rich media doesn’t mean rolling out a standard format or filling in a template. Interaction only adds value when it’s functional and fits the brand story. We build, test and fine-tune animation, timing and navigation down to the pixel. Especially with a product launch, where everything has to go live in one go, that precision makes the difference between an ad that runs and an ad that convinces.
A launch has no warm-up. High expectations, everything live on day one. That calls for short lines of communication, clear choices and a team that keeps delivering under pressure. From desktop to mobile, from video to rich media. Every ad feels like part of the same story. Not identical, but built from the same logic. That’s where craft makes the difference.
For Odido: maximum impact in a complex launch. For us: proof once again that HTML5 and rich media remain the standard for serious product launches. Tech scales, craft makes sure it’s right.
Ready to launch?
Working on a product launch with lots of formats, platforms and expectations? Then the gains rarely come from more creative output, but from better coherence.
We help brands and agencies safeguard that coherence. Even when everything has to go live at once.
