Sport
Promoted side stuns league leaders with late winner in sold-out stadium
A substitute settled it in stoppage time. It is the leaders’ first defeat of the season, and their lead shrinks to two points.
Time for
new habits.
For GoodHabitz
GoodHabitz makes learning fun, accessible and effective. For their display campaign we made HTML5 banners with premium animations and interactive ads, giving every phase of the customer journey its own message.
- Client
- GoodHabitz
- Year
- 2023
- Phases
- Passive and active consideration, action
- Services
Approach
You don’t buy learning on impulse. Anyone choosing training for an entire organisation doesn’t decide after one banner. So every phase got its own message: getting noticed by those who aren’t looking yet, showing what you get to those who are comparing, and the price for those who want to decide.
10+years of GoodHabitz making online learning fun
3phases, from getting noticed to deciding
9ads, from 320×100 to 970×250
5price tiers in the banner that does the maths
Display · Passive consideration
Getting noticed by people who aren’t looking yet.
Two 300×600s for people who aren’t thinking about training yet. One gives the gift of knowledge, the other opens the new year: Make the most of 2023. Here, a banner doesn’t need to convince anyone yet. It has to stand out and stick.
Passive consideration · two 300×600s
Display · Active consideration
Showing what you get.
Anyone comparing wants to know what’s in the package: a lesson on your phone, a piggy bank for the fixed price, a laptop full of courses. Two lines alternate: Unlimited personal development for a fixed, low price, and Ready for the future.
dagkoerier · mock-up
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De Dagkoerier
Tuesday 17 January 2023
Just inNationalWorldBusinessTechSportCultureWeather
Advertisement
Business
City-centre offices increasingly get a second life as homes
Advertisement
Regional
Community bus now runs on Sundays too
Trial of a 30 km/h limit across the city centre
National · 2 hours ago
Station gets covered parking for 3,000 bikes
Regional · 5 hours ago
Desktop · 970×250 billboard, 336×280 and 300×600
9:41
De Dagkoerier
Sport
Amateur club beats league leaders on penalties
Advertisement
The home side fell behind twice but fought back in the closing stages.
Mobile300×250 in the article
Rich media · Action
A banner that does the maths.
With a slider, companies see at a glance what unlimited learning costs for their team: choose the number of employees and the banner gives you the price per year. That way you experience the value straight away, and that gets people to act.
Interactive · go ahead and slide, at actual size
What the client says
“A partner you can count on. Ron & Frank deliver innovative designs & technical feats in the field of Display & Social Ads.”
Ard Raemakers, Global Brand Media Lead, GoodHabitz
Passive consideration2
Two 300×600s that get noticed by people who aren’t looking yet.
Active consideration5
What you get: a laptop full of courses, for a fixed price.
Action2
The slider: choose the number of employees and see the price per year.
The set
One campaign, three phases.
Each phase with its own message and its own job, and recognisable everywhere by the GoodHabitz rings and colours.
- Client
- GoodHabitz
- Design, animation and development
- BannerBazen
The news site is a mock-up: De Dagkoerier and the articles are made up. Campaign imagery © GoodHabitz.
Contact