Weather
First heatwave of the summer lasts all weekend
Up to 33 degrees in the south and east. Anyone heading out is advised to drink plenty and to find some shade during the hottest part of the day.
Crack open
that summer.
For Unox, via Buutvrij
This summer, every festival got its own Knaks. Buutvrij came up with the varieties, from Wadden Knaks for Oerol to Nooit meer slapen Knaks (never sleep again) for Awakenings. We put them in display: 54 HTML5 banners and four takeovers, from June to the end of August.
- Client
- Unox, via Buutvrij
- Year
- 2026
- Channels
- DV360, Flashtalking and Adways Weborama
- Services
Approach
Fifteen varieties, one can. A label that fits just one place only works if everything else is the same everywhere. So every format got one layout and one movement: the image drifts slowly, the can comes forward a fraction, then the line. After that, a new festival is a new label, not a new banner.
54HTML5 banners, for DV360 and Flashtalking
15varieties: nine festivals and six moments
5formats, from 320 × 240 to 970 × 250
4takeovers with billboard and skins
Display · Festivals
Nine festivals, nine cans.
At Pinkpop it’s called Tot in Landgraaf Knaks, at Oerol Wadden Knaks and at Zwarte Cross Sloerig in ’n rakkert Knaks, in the local dialect. Every festival got its own variety and its own backdrop, from the dunes of Terschelling to the dust of the motocross track. Each in three formats; below, the rectangles.
Festivals · nine varieties in 300×250, at actual size
Display · Moments
From lining your stomach to the campfire.
Not everyone is on a festival site. For the rest of the summer there were six moments: breakfast at 2 pm, lining your stomach, the festival itself, the campsite, the campfire and going offline in the mountains. In the mobile formats too, 320 × 400 and 320 × 240.
dagkoerier · mock-up
National · World · RegionalLog in · Subscribe
De Dagkoerier
Friday 17 July 2026
Just inNationalWorldBusinessTechSportCultureWeather
Advertisement
Regional
Council trials self-driving shuttle bus for six months
Advertisement
Business
Weekly markets see customers return after square revamp
Extra trains to the coast as the summer holidays begin
Regional · 2 hours ago
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Desktop · 970×250 billboard, 300×250 and 300×600
9:41
De Dagkoerier
Sport
Amateur club beats league leaders on penalties
Advertisement
The home side fell behind twice but fought back in the closing stages.
Mobile320×400 in the article
Rich media · Adways Weborama
The whole screen for Lowlands.
For Lowlands, Pinkpop and Awakenings, and once for festivals in general, the can took over the entire homepage: a billboard at the top, a skin on the left and on the right. Built on Weborama’s templates. The can stands tall in the skins and drifts slowly along; the billboard says it one more time: crack open summer.
dagkoerier · mock-up
National · World · RegionalLog in · Subscribe
De Dagkoerier
Friday 21 August 2026
Just inNationalWorldBusinessTechSportCultureWeather
Weather
First heatwave of the summer lasts all weekend
Up to 33 degrees in the south and east. Anyone heading out is advised to drink plenty and to find some shade during the hottest part of the day.
Regional
Council trials self-driving shuttle bus for six months
Weather
How morning mist forms over the polder
Business
Weekly markets see customers return after square revamp
Extra trains to the coast as the summer holidays begin
Regional · 2 hours ago
City museum opens gallery of recovered paintings
Culture · 3 hours ago
Takeover · billboard and skins, rebuilt with the images from the takeover
Festivals27
Nine festivals, each with its own variety and its own backdrop.
Moments27
Six moments for the rest of the summer, in the mobile formats too.
Takeovers4
Billboard and skins for Lowlands, Pinkpop, Awakenings and a festival version, on Weborama’s templates.
Two platforms
The same set for Flashtalking and for DV360, each with the clickTag that platform expects.
Albert Heijn
Festival Knaks and Camping Knaks for the search banner in Allerhande, the app and the homepage.
The set
Ready for the whole summer.
Fifteen varieties in five formats: 54 HTML5 banners, delivered twice. Plus four takeovers for Weborama and the visuals for Albert Heijn.
- Client
- Unox
- Concept and campaign
- Buutvrij
- Display, rich media and HTML5
- BannerBazen
The news site is a mock-up: De Dagkoerier and the articles are made up. The takeover is rebuilt with the images and the movement from the billboard and the skins. Campaign imagery © Unox.
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