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Youth savings account, with a Game Boy.

This is the real file, exactly as it ran live. It’s playing now.

Inside the game console runs a complete game, and we rebuilt all of it in GSAP, from lots of separate parts. In every format, the game stays easy to follow.

Brand
ABN AMRO
Format
Half page · 300 × 600
Running time
27.8 s
Frames
1 + end frame
Layers
12, taken apart
ABN AMRO Youth savings account, with a Game Boy, HTML5 banner 300 × 600

300 × 600 · actual size

How it’s built

12 layers, taken apart.

Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.

11.00 s

ABN AMRO, Youth savings account, with a Game Boy: Background, Copy, four frames, Game: sky and clouds, Game: hills and blocks, Game: coins, Game: character, Game: start and game over, Game Boy, Sticker, Button, Logo, Cover and border.

LayerOn screen, from 0 to 27.8 s

Frame by frame

How it tells its story.

The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 27.8 seconds.

  1. 8.4 s
  2. end frame

More work

More from ABN AMRO and this sector.

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