Farming innovators.
This is the real file, exactly as it ran live. It’s playing now.
Parallax and blur give the image depth, and everything stays within Lely’s brand style. Calm, and yet always moving.
- Brand
- Lely
- Format
- Billboard · 970 × 250
- Running time
- 23.5 s
- Layers
- 9, taken apart
970 × 250 · actual size
How it’s built
9 layers, taken apart.
Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.
5.80 s
LayerOn screen, from 0 to 23.5 s
More work
More from Lely and this sector.
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