X1 Plug-in Hybrid, ready for tomorrow.
This is the real file, exactly as it ran live. It’s playing now.
- Brand
- BMW
- Commissioned by
- House of Communication
- Format
- Leaderboard · 728 × 90
- Running time
- 23.6 s
- Frames
- 2 + end frame
- Layers
- 9, taken apart
728 × 90 · actual size
How it’s built
9 layers, taken apart.
Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.
1.60 s
LayerOn screen, from 0 to 23.6 s
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 2 frames and an end frame, in 23.6 seconds.
- 2.2 s
- 7.2 s
- end frame
More work
More from BMW.
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