X1 Plug-in Hybrid, thinking ahead starts today.
This is the real file, exactly as it ran live. It’s playing now.
- Brand
- BMW
- Commissioned by
- House of Communication
- Format
- Medium rectangle · 300 × 250
- Running time
- 23.6 s
- Frames
- 2 + end frame

300 × 250 · actual size
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 2 frames and an end frame, in 23.6 seconds.
- 2.3 s
- 7.2 s
- end frame
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