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X1 Plug-in Hybrid, thinking ahead starts today.

This is the real file, exactly as it ran live. It’s playing now.

Brand
BMW
Commissioned by
House of Communication
Format
Large rectangle · 336 × 280
Running time
23.6 s
Frames
2 + end frame
BMW X1 Plug-in Hybrid, thinking ahead starts today, HTML5 banner 336 × 280

336 × 280 · actual size

Frame by frame

How it tells its story.

The moments where the picture holds still, measured in the real file. 2 frames and an end frame, in 23.6 seconds.

  1. 2.2 s
  2. 7.2 s
  3. end frame

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