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This is the real file, exactly as it ran live. It’s playing now.
Recognisable photography and copy, with the feel of the campaign in it. The text moves to a steady rhythm, and that brings calm.
- Brand
- FD
- Format
- Half page · 300 × 600
- Running time
- 36.5 s
- Frames
- 3 + end frame
300 × 600 · actual size
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 3 frames and an end frame, in 36.5 seconds.
- 6.7 s
- 12.8 s
- 15.0 s
- end frame
More work
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