Heineken Silver, lagered at −1 °C.
This is the real file, exactly as it ran live. It’s playing now.
We cut the images out subtly, so we could animate without touching the concept: a glass that stays frozen.
- Brand
- Heineken
- Format
- Mobile rectangle · 320 × 240
- Running time
- 34.2 s
- Frames
- 1 + end frame
- Layers
- 11, taken apart
320 × 240 · actual size
How it’s built
11 layers, taken apart.
Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.
8.00 s
LayerOn screen, from 0 to 34.2 s
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 34.2 seconds.
- 6.2 s
- end frame
More work
More in this sector.
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