Gillette Labs Heated Razor.
This is the real file, exactly as it ran live. It’s playing now.
Smart transitions between the images, which make the banner feel just as premium as the TV commercial.
- Brand
- Gillette
- Format
- Large rectangle · 336 × 280
- Running time
- 8.3 s
- Frames
- 1 + end frame
- Layers
- 9, taken apart
336 × 280 · actual size
How it’s built
9 layers, taken apart.
Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.
8.40 s
LayerOn screen, from 0 to 8.3 s
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 8.3 seconds.
- 1.3 s
- end frame
More work
More from Gillette and this sector.
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