Gillette Labs Heated Razor.
This is the real file, exactly as it ran live. It’s playing now.
Smart transitions between the images, which make the banner feel just as premium as the TV commercial.
- Brand
- Gillette
- Format
- Wide skyscraper · 160 × 600
- Running time
- 8.3 s
- Frames
- 1 + end frame

160 × 600 · actual size
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 8.3 seconds.
- 1.0 s
- end frame
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