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Gillette Labs Heated Razor.

This is the real file, exactly as it ran live. It’s playing now.

Smart transitions between the images, which make the banner feel just as premium as the TV commercial.

Brand
Gillette
Format
Wide skyscraper · 160 × 600
Running time
8.3 s
Frames
1 + end frame
Gillette Labs Heated Razor, HTML5 banner 160 × 600

160 × 600 · actual size

Frame by frame

How it tells its story.

The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 8.3 seconds.

  1. 1.0 s
  2. end frame

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