ET7, ready for tomorrow.
This is the real file, exactly as it ran live. It’s playing now.
This is the master banner that won NIO over. The ET7 drives through the frame: we cut the car out and worked on the rims and brake discs until you truly believe it’s driving.
- Brand
- NIO
- Format
- Billboard · 970 × 250
- Running time
- keeps moving
- Frames
- 1 + end frame
- Layers
- 11, taken apart
970 × 250 · actual size
How it’s built
11 layers, taken apart.
Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.
12.40 s
LayerOn screen, the first 40 s
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 1 frame and the picture after 40 seconds: it keeps moving.
- 7.2 s
- after 40 s
More work
More from NIO.
Contact