ET5, a full battery in 5 minutes.
This is the real file, exactly as it ran live. It’s playing now.
We rebuilt NIO’s logo animation move by move, in SVG and GSAP. So the logo stays razor-sharp on every screen.
- Brand
- NIO
- Format
- Billboard · 970 × 250
- Running time
- keeps moving
- Frames
- 5 + end frame
970 × 250 · actual size
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 5 frames and the picture after 40 seconds: it keeps moving.
- 3.8 s
- 7.2 s
- 10.1 s
- 10.8 s
- 11.5 s
- after 40 s
More work
More from NIO.
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