ET5, supercar DNA.
This is the real file, exactly as it ran live. It’s playing now.
We rebuilt NIO’s logo animation move by move, in SVG and GSAP. So the logo stays razor-sharp on every screen.
- Brand
- NIO
- Format
- Half page · 300 × 600
- Running time
- 36.5 s
- Frames
- 2 + end frame
- Layers
- 8, taken apart
300 × 600 · actual size
How it’s built
8 layers, taken apart.
Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.
9.40 s
LayerOn screen, from 0 to 36.5 s
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 2 frames and an end frame, in 36.5 seconds.
- 7.2 s
- 11.2 s
- end frame
More work
More from NIO.
Contact