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EL7, far beyond.

This is the real file, exactly as it ran live. It’s playing now.

One image, cut into layers. Foreground and background move just slightly differently, and that subtle parallax gives depth without shouting.

Brand
NIO
Format
Half page · 300 × 600
Running time
39.8 s
Frames
2 + end frame
NIO EL7, far beyond, HTML5 banner 300 × 600

300 × 600 · actual size

Frame by frame

How it tells its story.

The moments where the picture holds still, measured in the real file. 2 frames and an end frame, in 39.8 seconds.

  1. 4.2 s
  2. 8.6 s
  3. end frame

More work

More from NIO.

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