It's no fairy tale.
This is the real file, exactly as it ran live. It’s playing now.
Fairy dust and hatches that flip open. Animation with just a little more care.
- Brand
- Simpel
- Format
- Half page · 300 × 600
- Running time
- 15.4 s
- Frames
- 1 + end frame
- Layers
- 10, taken apart
“From quick sales banners to creative art and everything in between: BannerBazen has been a reliable and flexible creative partner for years.”

300 × 600 · actual size
How it’s built
10 layers, taken apart.
Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.









6.20 s
LayerOn screen, from 0 to 15.4 s
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 15.4 seconds.
- 1.8 s
- end frame
More work
More from Simpel and this sector.
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