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It's no fairy tale.

This is the real file, exactly as it ran live. It’s playing now.

Fairy dust and hatches that flip open. Animation with just a little more care.

Brand
Simpel
Format
Half page · 300 × 600
Running time
15.4 s
Frames
1 + end frame
Layers
10, taken apart

“From quick sales banners to creative art and everything in between: BannerBazen has been a reliable and flexible creative partner for years.”

Reinier van der Houwen, Online Marketing Manager, Odido Netherlands
Simpel It's no fairy tale, HTML5 banner 300 × 600

300 × 600 · actual size

How it’s built

10 layers, taken apart.

Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.

6.20 s

Simpel, It's no fairy tale: Background, Wall, Title, Window frame, Shutters, Offer, Strikethrough, Stardust, Button and logo, Finishing.

LayerOn screen, from 0 to 15.4 s

Frame by frame

How it tells its story.

The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 15.4 seconds.

  1. 1.8 s
  2. end frame

More work

More from Simpel and this sector.

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