Choose your new car.
This is the real file, exactly as it ran live. It’s playing now.
There was little campaign material. By making the car drive, we still got everything out of it, and it stands out.
- Brand
- Autoabonnement.nl
- Format
- Large rectangle · 336 × 280
- Running time
- 27.2 s
- Frames
- 2 + end frame
- Layers
- 10, taken apart
336 × 280 · actual size
How it’s built
10 layers, taken apart.
Every layer is a piece of the real file, with its own animation. Drag to rotate, click a layer to see it on its own, or press Play: the ad then plays while it’s taken apart.
5.20 s
LayerOn screen, from 0 to 27.2 s
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 2 frames and an end frame, in 27.2 seconds.
- 4.2 s
- 8.1 s
- end frame
More work
More in this sector.
Contact