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What’s next?

This is the real file, exactly as it ran live. It’s playing now.

We rebuilt LeasePlan’s logo animation in SVG and brought the copy in through a mask. Clean and calm, as premium as the brand.

Brand
LeasePlan
Format
Half page · 300 × 600
Running time
32.0 s
Frames
1 + end frame
LeasePlan What’s next? HTML5 banner 300 × 600

300 × 600 · actual size

Frame by frame

How it tells its story.

The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 32.0 seconds.

  1. 7.2 s
  2. end frame

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