What’s next?
This is the real file, exactly as it ran live. It’s playing now.
We rebuilt LeasePlan’s logo animation in SVG and brought the copy in through a mask. Clean and calm, as premium as the brand.
- Brand
- LeasePlan
- Format
- Half page · 300 × 600
- Running time
- 32.0 s
- Frames
- 1 + end frame

300 × 600 · actual size
Frame by frame
How it tells its story.
The moments where the picture holds still, measured in the real file. 1 frame and an end frame, in 32.0 seconds.
- 7.2 s
- end frame
More work
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